Toyota monsoon car care campaign

Toyota monsoon car care campaign is starting on 17 July 2017

As part of customer service initiative, Toyota Kirloskar Motor (TKM) is organising the ‘Monsoon Car Care Campaign’ across all states in eastern India. The campaign offers free monsoon vehicle checkup, 15 per cent discount on car care treatments and assured gifts on purchase of extended warranty. The camp begins on 17 July and will continue till 16 August. 

Speaking about the launch of the Monsoon Campaign, B. Padmanabha, Vice President (customer Service Group) - Toyota Kirloskar Motor, said, “We are committed to the highest quality of customer service at every single touch point. The ‘Monsoon Car Care Campaign’ with an exciting array of offers is yet another effort by us to ensure that every customer gets the best ownership experience and after-sales support with maximum benefits throughout the vehicle life-cycle. Safety is of utmost priority to us and we always ensure complete support towards vehicle maintenance for a safe and trouble-free monsoon drive. Through this special services campaign, we look forward to providing the best-in-town experience to our customers at all times.  We wish to express our gratitude to our customers for their great trust and most admiration for our world-class products and services.

Toyota customers can reach out to their nearest dealerships for more details. The Japanese car manufacturer has a strong product line-up in the country which includes – Etios, Etios Liva, Corolla Altis, Camry, Innova and the Fortuner. SUVs like the Prado, Land Cruiser and Prius are sold as CBUs in India. 

Maruti and Toyota take the biggest hits due to GST:

Car manufacturers have come out with price cuts post-GST, but the clouds of uncertainty surrounding the new tax regime had already begun to dampen the spirits for some time now. As a part of damage control measures, car makers had stopped despatching stocks to dealers and it seems that Maruti and Toyota were at the forefront.

Maruti Suzuki’s wholesale figures are down from 1.3 lakh units in May 2016 to 93,057 units in June, by about 30 per cent. Toyota despatched only 1,973 cars in June as against the 10,914 in the month of May – that´s almost an 80 per cent dip month on month. Hyundai’s sales dropped from 42,007 units to 37,562 units, down by just 10 per cent.

Surprisingly, Honda managed to despatch 12,804 units in June, almost 1,500 units more than it sold in the month of May, despite the lack of clarity in GST. For other manufacturers, the sales have shrunk marginally and the impact of GST has not been as big as it was being touted before its implementation.

With manufacturers slashing prices and the despatches back on schedule, the slow month of July might actually set the tone for the festive season, beginning in September. There´s a good likelihood that the year 2017-18 might set new records for annual car sales.

GST effect - Toyota drops prices across models, hybrid price hiked:

Japanese carmaker Toyota has revised prices across its product line-up in the country to pass on GST benefits to its customers. Effective from 1 July 2017, Toyota has reduced its car prices by a considerable margin, except for the hybrids which have now become more expensive. The revised prices varies from city to city, depending on the tax structures that have been prevalent before introducing GST.

In Mumbai, Toyota Liva is now cheaper by Rs 65 thousand and the Etios attracts a discount of Rs 75 thousand. Customers who have been eager for the Etios Cross or the Camry petrol, can get it cheaper by Rs 61 thousand and Rs 3.33 lakh respectively. Popular selling models like the Innova Crysta and the Corolla Altis, are now discounted by Rs 2.0 lakh and Rs 2.08 lakh respectively. The new GST taxes on SUVs larger than 4-metres and are powered by larger engines, which will now attract 43 per cent. That´s 12 per cent lower than the earlier rates. This explains why Toyota Fortuner and the Land Cruiser Prado attract lucrative discounts of Rs 3.26 lakh and Rs 12.29 lakh, respectively.

Toyota’s hybrid cars like the Prius and the Camry hybrid have, however, become more expensive by Rs 75 thousand and Rs 1.58 lakh respectively. The hike is particularly higher by over Rs 3.5 lakh in Bangalore and up to 5.24 lakh in Delhi, as the capital earlier had a lower pre-GST rates for hybrid vehicles. Moreover, Delhi-NCR also witnesses smaller price reductions on regular models as they have always been priced lower as compared to the other cities.